SP Jain School of Global Management
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From growth to sustainability, the role new technologies play in luxury brand management
Analytics and big data have become a huge part of determining brand strategies to target relevant potential customers for luxury brands. They also need to use these tools to find sustainable ways to grow, not at the cost of the planet
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How to design the future of work and education now
We need a work future in which people are engaged, productive, and feel a sense of both meaning and belonging. For that, organisations need to design human work systems and environments made for efficiency, tech-human synergy, and human flourishing
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How will Covid-19 affect the current placement season?
Even if companies do survive and manage to sustain amidst this period, with the current circumstances, fresh hiring will take a backseat. But these sectors could see new opportunities
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Startup culture: Unicorns versus cockroach aspiration
If you are flush with money, backed by big funds, you can afford a high burn rate and still survive. But if you have no or little money in pocket and yet a sound value proposition then you need to learn to first survive
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Family businesses in India need a new direction
A large number of businesses who thrived on this intermediation are finding themselves side-lined. Indian family businesses need to re-look at their models and adapt to changing times
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Innovation: The distinction between a leader and a follower
Your imagination is something that will guide you to the newest disruptive innovation
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China is an outlier, with higher income-expense thrift
India is a better template for the ecommerce battle in other emerging markets
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Creativity is nice, but it only becomes innovation when put to use
Design Thinking is built on observing people -- seeing what they do and don't do