Kodak Film Rolls
As cliched as it may sound, there’s never going to be another Kodak moment as we knew it. The last of Kodachrome—it was the first commercially successful colour film—was processed in December 2010, at a family-run business in Kansas, US. This was after the company, which was set up by George Eastman in Rochester in 1888, announced the year before that it would stop making the chemicals needed for developing Kodachrome to tide over losses amounting to £84 million. The brand that defied gravity and accompanied Neil Armstrong to the moon finally fell to the onslaught of the digital revolution.
(This story appears in the 30 May, 2014 issue of Forbes India. To visit our Archives, click here.)