Mobile social
mobile telephony has been mainstream for almost a couple of decades now. And the people-connecting power of the internet has been around far longer, though we only began calling it ‘social media’ in the last few years. The convergence of low-cost smartphones and cheap, fast mobile internet connectivity has had a multiplier effect; people who had never used the internet or the web, who had never had a landline, are now using social media on their cellphones. Today, it’s hard to find anyone under 60 in the middle income levels who isn’t using some kind of social media. And increasingly even lower income groups have been getting in. As connectivity and device prices head south, this trend will only strengthen in the years to come.
(This story appears in the 30 May, 2014 issue of Forbes India. To visit our Archives, click here.)