UPFRONT / Close Range
Discounts are not the only way to acquire cus...
But they are the easiest, says Praveen Sinha, MD of fashion ecommerce portal Jabong, as he talks about apps and local tie-ups
Having a CMO in the management makes a huge d...
Understanding a region's nuances is important while shaping a campaign, says Hyatt's chief marketing officer Maryam Banikarim. One cannot be everything to everyone, she adds
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