INSEAD
Minor disruptions to the status quo, against a background of psychological safety, may be the best formula for creative cultures
The rush for toilet paper and other necessities in the face of COVID-19 is a natural behavioural response to the loss of psychological control.
Women's aversion for commuting motivates them to look for closer and not-so-well paid jobs compared to men.
Heroes come in all shapes and sizes, but they have one thing in common: They don't see themselves as heroes.
Negative emotions, in particular, tend to have a very strong impact on internal states since people feel the effects of negative thoughts in a more pronounced way than positive ones
Far from a luxury, thought leadership is about capturing the future
Learning to innovate requires diligence, patience and (most of all) direct access to skilful role models
Framing a product feature as an unexpected benefit may stoke consumer desire
Our framework shows how to guide consumers to choose healthier food options.