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Why do some geographic areas — such as California’s Silicon Valley — produce so many entrepreneurial companies?
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Marketers often lavish attention on their best customers, but Stanford Graduate School of Business researchers James M. Lattin and V. Srinivasan suggest it may be more cost effective to increase their spending on clients who only occasionally use their products or services.
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Baba Shiv believes being rejected increases many people’s motivation to pursue that elusive objective. But there’s a catch, say Stanford researchers. Being rebuffed, in fact, makes people less fond of what it is they think they want more. Once they obtain the desired goal, many are quicker to lose interest in it
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Aquaculture is catching on, and it feeds the world-almost
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Some types of regulations governing disposal of electronic waste can reduce the world’s mountains of devices waiting to be recycled, and also slow the rate of new product introductions says Stanford Graduate School of Business Professor Erica Plambeck
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Indian slums are contrary to popular opinion incredibly productive
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Rock groups can lose as much as 40% of their potential sales because consumers don’t know enough about them, says the Stanford Business School’s Alan Sorensen. There are lots of crowded markets out there where lack of information skews sales
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