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  • Nudge: The Gentle Power of Choice Architecture
    Can subtle features of everyday situations really enhance our health, wealth, and happiness? A new book shows that they can, and that it is possible to proactively structure situations to nudge us toward better choices while protecting, or even expanding, individual freedoms.
    by Chicago Booth Oct 8, 2009 | Comments (0)
  • Going for the Goal: The Human Psychology of Rewards
    People tend to exert more effort as they get closer to their goals. Companies can take advantage of this by designing a customer rewards program that makes the perceived distance to the reward seem small
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08 June, 2012

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Sanjeev Aga: How To Grow A Spine - A Guide For Indian Managers
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