KFC China's recipe for success

Questions:

1. What are the three main reasons for KFC's success in the rapidly changing market environment in China?

2. What was KFCs strategy to adapt to the local market? Name three of them.

3. Name four of their highly localised menu.

4. Name three of KFCs competitors.

5. According to Liu, KFC should not concentrate only on increasing the frequency of introducing new products. What should they do instead?