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Rajiv Bajaj

MD & CEO, Bajaj Auto Ltd.
Rajiv Bajaj, 42, is the eldest son of India’s leading industrialist Rahul Bajaj. When he joined his family business in the late 90s, Bajaj, India’s undisputed two wheeler maker of several leaders was slowly losing ground to motorcycles made by international joint venture companies. Rajiv fought back making his own motorcycles and today, Bajaj’s Pulsar is a sought after bike by the Indian youth. An engineer at heart, Rajiv dislikes the management discipline and draws business insights from Yoga and homeopathy.
Yoga, Motorcycles and the Business of Brands
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Comments (2)
Rajiv Ahuja Sep 22, 2010
Interesting article.
krupali shah Jun 6, 2010
You said you draw your business insight from
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