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THE DAILY SABBATICAL / Stanford
Everyday Low Pricing May Not Be the Best Stra...
Supermarkets either advertise themselves as offering "everyday low pricing" or holding sales with special promotional pricing. New research coauthored by Stanford's Harikesh Nair says one model has lower fixed costs and the other produces higher revenues
The Lonely Shopper
Baba Shiv finds that people who are lonely prefer products that the majority don't prefer — but only in private
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