THE DAILY SABBATICAL / INSEAD
Companies and brands are responding to social media in a big way creating targeted marketing campaigns on social networks and increasing interactions and engagement with audiences
INSEAD
Can sharing an idea help take it from the drawing board to the marketplace? Talk may cost nothing but new research indicates it gives an entrepreneur a better chance of success
INSEAD
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Innovation may be the buzz word, but it’s no panacea. Professor Morten Hansen and Jim Collins’ new book “Great by Choice” shows what else you need to stay alive and ahead of the rest.
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Companies frequently cite synergies as a motivation for mergers. However, research shows many related mergers do produce increased cash flows and new products
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Does the urge to curb reckless spending or a higher level of self-control have any relationship to a full bladder? According to new research by INSEAD Visiting Professor of Marketing Mirjam Tuk it does, and what’s more this state of mind can be induced by external cues as well
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Sub-prime mortgages were supposed to put an end to segregated neighbourhoods by allowing affordable housing to more people. But a new study shows that better access to mortgages leads to more - not less - racial segregation
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Far from being the classic “risk management tool”, government bonds today are beginning to look like toxic assets. And bailing out the governments issuing these bonds is tantamount to bailing out the banks… yet again. So hypothesises INSEAD Finance Professor Theo Vermaelen…
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Are we to blame for the obesity epidemic? Or the people who sell the food to us? New research shows that packaging and position, not just advertising, are at least part of the problem
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Virtual tools such as email and instant messaging and Skype can be just as effective as face-to-face meetings. It all depends on orientation and mindsets
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Big potential exists in these large emerging markets, but for how long?
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INSEAD research suggests the best returns come from companies who never make the news
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A couple of foreign M&As of Chinese companies look likely to go through. Is it just a chip in the Great Wall of protectionism or a real shift in policy?
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