-
You’d think that creating a more equitable distribution of wealth would curb the urge to spend on status symbols – be they designer handbags or flat-screen TVs – as the “have-nots” try to keep up with the Jones.” But new marketing consumer research shows that the people will pay the price to stand out, even if they can’t afford it
-
Clouded prospects in developed markets cast a shadow over outlook for trade and economy in Asia
-
Spectacular growth, cheap labour, abundant natural resources, pent-up consumer demand – emerging markets have it all! Now here’s the downside…
-
Companies and brands are responding to social media in a big way creating targeted marketing campaigns on social networks and increasing interactions and engagement with audiences
-
Can sharing an idea help take it from the drawing board to the marketplace? Talk may cost nothing but new research indicates it gives an entrepreneur a better chance of success
-
Innovation may be the buzz word, but it’s no panacea. Professor Morten Hansen and Jim Collins’ new book “Great by Choice” shows what else you need to stay alive and ahead of the rest.
-
Companies frequently cite synergies as a motivation for mergers. However, research shows many related mergers do produce increased cash flows and new products
-
Does the urge to curb reckless spending or a higher level of self-control have any relationship to a full bladder? According to new research by INSEAD Visiting Professor of Marketing Mirjam Tuk it does, and what’s more this state of mind can be induced by external cues as well
-
Sub-prime mortgages were supposed to put an end to segregated neighbourhoods by allowing affordable housing to more people. But a new study shows that better access to mortgages leads to more - not less - racial segregation
-
Far from being the classic “risk management tool”, government bonds today are beginning to look like toxic assets. And bailing out the governments issuing these bonds is tantamount to bailing out the banks… yet again. So hypothesises INSEAD Finance Professor Theo Vermaelen…
