Basic Research Is About Agility
Image: Mallikarjun Katakol for Forbes India
Designation: Senior Vice-President, Research, Microsoft.
Role: Has been heading Microsoft’s research division since its inception in 1991. Walks the research tightrope of defending Microsoft’s blockbuster product portfolio while creating disruptive new ones. Heads the Ph.D. army that is behind many of Microsoft’s new successes – XBox, Windows Phone, Bing and Kinect. Prefers the serendipity of letting smart researchers go loose, than pinning everyone down with agendas
For the longest while, Microsoft was the ruthless, yet cool company everyone talked about. Then it became too big, too slow and too starved of meaningful competition. The coolness started evaporating, drawn first towards Google, then Apple, then any number of Internet companies like Salesforce.com or even Facebook.
But over the past few years, the company has been working quietly and hard to win back its mojo, with pretty good results. Bing, a spanking new search engine; Kinect, a controller-less game controller for the Xbox; Windows Phone, a peppy and imaginative mobile operating system that has already won rave reviews.
Rick Rashid, a soft spoken scientist, is the unlikely hero responsible for igniting a lot of sparks behind Microsoft’s latest successes. As the head of Microsoft Research, a division comprising over 850 researchers across six labs around the world, including one in Bangalore, Rashid is responsible for conducting the ‘blue sky’ research that enabled Microsoft to remain nimble in the face of changing environments and newer competitors. Excerpts from an interview:
Microsoft will spend $9.6 billion in 2011 on R&D. Where does all of that go and what percentage comes to MS Research?
That number describes all the things we do, including Windows and Office development. What comes to us is for basic research, which means investing for the future, an insurance policy for the future. We’re doing things that when we start, we don’t know if they are going to be successful. For us it’s more about ideas and taking risks.
Basic research is about agility. It’s about giving you the ability to change when you most need it. Think of it as getting into a World War. If something like that happens, then do you have the ideas and people to get you through it? If a new competitor or business model threatens you, then do you have the people and treasure chest of ideas to survive or compete? Which is why we invest in basic research.
Historically, companies that didn’t make those investments didn’t survive, like Microsoft’s peers back from 1990-91…WordPerfect, Lotus. When I joined, we just had Word, Excel and DOS; Windows was just up and coming; we didn’t even have Office and we primarily sold packaged products through retail channels. Today, we sell relatively little packaged products while the breadth of products we sell is huge, covering most areas around computing, including even games and consumer products.
When we made a decision to enter the search business, we were able to rely on the top information retrieval group in the world, allowing us to enter the space quickly and be competitive. What made Bing a big release? A lot of the technology came from Microsoft Research — instant answers [which Google has tried to quickly catch up with], using more machine intelligence, learning to understand user intent, doing a better job of recognition.
Microsoft is estimated to have spent close to $70 billion on R&D in the last 10 years. But there’s a feeling that path-breaking results from that money have been limited due to the ‘innovator’s dilemma’ — that it makes better sense to defend your existing markets than create bold new ones, some of which could possibly upend you. How do you deal with that?
How much revenue did we generate during those 10 years? Probably 0.5-0.75 trillion dollars.
When we make investments in newer versions of Office or Windows, we’re dramatically changing those. Most people lose track of how many new products we have created and how they’re impacting our bottom line. Sharepoint is [a] multi-billion dollar product built over the last 10 years. With Xbox we have the lion’s share of money in the game console space.
We sold 8 million Kinects in less than two months of launching. Kinect is an interesting product because it is the first mass-market real-time 3D computer vision product. This used to be everyone’s dream when I was in college.
Much of the cutting-edge work today happens outside of company-owned labs. What are your prescriptions towards tapping those? Does open innovation figure formally as an agenda item for you?
We work closely with academia. From the beginning, for each of our labs, we have technology advisors consisting of academics that review and advise. We also make significant investments in students and universities. More than 15 percent of all the money we spend on basic research goes as research or laboratory grants, fellowships and internships.
We run the largest Ph.D. internship project in the world — more graduate students’ hours are spent at Microsoft Research than at any university. Over 1,000 Ph.D. students spend three to six months working with us around the world every year. That is a huge resource intellectually.
All of these are ways to make sure we remain intimately connected to the academic world.
- How Meg Whitman Designed Hewlett-Packard's Revival Strategy
- Lessons From The Dark Side Of Capitalism: How Pirates Help To Shape New Ind...
- Paradox Of Choosing Platforms
- One-trick pony or single-minded stud?
- Will Microsoft turn around?