Professor M.S.Rao Aug 1, 2012
Absolutely awesome insights!
Som Jul 1, 2011
What Mr Govindrajan is saying is not new. Indian companies innovated with the Jugaad model cos they did not have resources. There are plenty of heartaches in low paid employees, overworked staff and several negatives that are a parallel reality of the Indian business community. Mr Govindrajan cites a $300 house. Such a house is definitely a possibility is the house was simply as easy as a $75 refrigerator. Unfortunately, as Mark Twain said..."Buy Land , they are not making them anymore" ...a house is built on a land, regulated by the state and profited by a large inert line of bureaucrats, politicians...so a $300 house is a possibility in a society that is fair..that is definitely not India where still 300 odd families run the entire show.
Sanjay Barnwal Jun 15, 2011
Excellent way of thinking. I think Tata Nano also had similar concept which completely shattered belief of companies like GM and Toyota that cheap cars with great design and efficiencies can't be made. Hopefully you achieve your goal soon.
Anuja Tapadiya Jun 10, 2011
I have completed my MBA recently. And since then i always wanted to start something of my own. I am very much aware about the concept of innovation but i have never been explained in such a simple manner. And after reading your article its become easy to actually think about some innovative product and start working on it.
i wish you all the very best for your new innovative product and i really hope that it turns out to be the best project for the poor people.
Megan Arend Jun 2, 2011
It seems that Mr. Govindrajan has really gotten to the root of innovation and creativity in business. Innovation relies not just on setting goals, but more so on finding solutions to make these goals realistic--eliminating obstacles that hinder organizations from reaching such objectives. So often organizations have an idea--a game plan--but they have no clue to how to make that game plan tangible. What Govindrajan explains, and what my company, The Opp Lab advocates, is that you must start by understanding the problem, the obstacles to an objective, before you may actually begin to achieve the objective itself. A creative and inspiring solution leads to a creative and inspired team motivated to realize that solution. Such inspiration is the key to creating the culture of opportunity that is critical to social change.
Satheesh Krishnamurthy Jun 1, 2011
Dear Mr Vijay Govindrajan, as a chennaite I feel very happy and all the best for your $300 house. These kind of reverse innovation is required for agriculture as well where people deserting their fields and leaving for metros this should be stopped especially in third world coutntries where agriculture is major industry, am sure may be you can come out with some platform for this also in future.
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