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UpFront/Close Range | Jul 5, 2010 | 6228 views
Sheena Iyengar, psychologist and author of the recently released book on consumer behaviour, The Art of Choosing, tells Forbes India that too much variety in products overwhelms buyers
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Ritesh Jul 9, 2010
Indian telecom giants should definitely read the book and consult her. 9999 plans with 1 paisa difference-Stop taking the mickey out of us!
Ms.Iyengar - Very well said & said very clearly :)
Geetha Jul 6, 2010
This is a good one on Buyology.
Pradeep Jul 5, 2010
Good article.

I also have a question to Ms.Iyengar. "What about situations where the choices are from different brands? Does the same theory hold there? Forgetting about commoditization for the moment, does sales actually increase with lower number of choices of say, bathing soap?"

The last question went off rather tangentially, though it was related to choice. Other than that, this is a good article.
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