The Ultimate Barometer of Wealth
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ever judge a book by its cover. That’s an adage that perhaps doesn’t quite apply to magazines. Or else, we wouldn’t agonise the way we do over our cover designs. Ask Anjan Das, our new Design Director. We threw him a creative challenge when he joined us a month ago, to create a cover that would help us communicate the proposition, simply and yet with enormous newsstand impact. Anjan, who hails from a family of incredibly talented designers, went to work on a range of approaches. He churned out an interesting array of options (check out his blog post ), many of them based on a smart use of typography.  Traditionally, most magazine covers have relied on images and illustrations. Like some modern designers, Anjan believes that typography can play a significant role in designing clutter-breaking covers. I tend to agree. We’ve picked one that not only breaks the mould, but is also direct, elegant and contemporary. The combination of red, gold and black on a white background oozes wealth and sophistication and provides the perfect start to a collector’s edition.
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