Outside business, the home is usually the biggest investment one makes in one’s life. This is true for most people, the rich or the not-so-rich. The key difference between the two is this: For the truly wealthy, where you live is a statement—a statement about what you are, who you are. It matters whether your address says Altamount Road or Dharavi in Mumbai, Amrita Shergill Marg or Dwarka in Delhi, Vittal Mallya Road or BTM Layout in Bangalore.
(This story appears in the 16 May, 2014 issue of Forbes India. To visit our Archives, click here.)