Few spectacles in the world can rival the colour and vibrancy of an Indian general election. With 814 million registered voters, a diverse population differentiated by caste, community, ethnicity and language, among other things, India offers one of the greatest bazaars for hawking electoral wares, ideas and options. Little wonder, this bazaar is as much about commerce and business as it is about electoral promise and performance.
(This story appears in the 18 April, 2014 issue of Forbes India. To visit our Archives, click here.)