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Born to Be a Grocer

“Cult of the shopping cart” is a good read

I see our new modern stores as real markers of our urban well being. Just like our trains, and buses, flyovers and airports, these stores tell us that we are much better off than our parents, in our day to day matters. But Aditya Gupta in his editorial piece in The Times of India yesterday takes the point on a funny religious ride. I enjoyed reading it. Thanks Aditya and The Times of India.

Here is an excerpt:
“Even today i can recall the first time i stood at the holy threshold of a shiny new Big Bazaar which had just opened. It was the dawn of a new religion. Hundreds of devotees surged through the fancy sliding doors to worship the God of Small, Medium and Xtra Large Things. The many commandments ‘Thou shalt not take more than three items in the changing rooms’, ‘Thou shalt not shoplift’ and the ever-beloved ‘If broken, consider it sold’, were engraved on a styrofoam boulder at the gates. And the checkout counters were staffed with the high priests of this modern mecca who ensured you parted with your evil money and left the place with a lighter heart and wallet.

To this day i tell people my religion is Consumerism. As i enter a supermarket i can feel the blast of cool air-conditioning washing away my sins. As my hands grab hold of the shopping cart i feel a surge of confidence that i control my destiny. One time i even rang a bell before I entered (there was a display of bicycles near the entrance) and i swear i heard God whispering to me. Or maybe it was the shoe salesman.”

Do read the full article here

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Wow, what an article! Thanks a lot for sharing...the writing style and the similarities drawn are outstanding. Loved it.
Vimal Solanki
With or without the free loofah which the ads promise. That was hilarious! And hats off to you DM, for being able to see spice in another's meal, and highlight it here on your own plate. Thank you Aditya Gupta. It's a few souls like you that make the Modern Retail alive and interesting. Our religion is same, and God is one :)
Vimal Solanki
With or without the free loofah which the ads promise. Hilarious! And hats off to you DM, for being able to see spice in another's meal, and highlight it here on your own plate. Our religion is same, and God is one. Good one, Aditya Gupta.
Thanks for the good word, Damodar :-) Amazed and inspired after reading your mini-bio. Great going!
@SupermarketWala
Aditya, I just found your piece well written and funny. Wanted more retail thinking people to enjoy it. Not much is written on modern retail from the customer's point of view, anyway....
 
 
Damodar Mall
‘Born to be a grocer’ has a different meaning for me. After the traditional career track of IIT, IIM and Hindustan Unilever, I was going to be a grocer, much to my family’s disbelief. Selling ‘daal-chawal’ as a chosen vocation for the educated son was not their idea of smart choices. I wasn’t alone. I walked down the path with R K Damani of D Mart and Kishore Biyani of Big Bazaar, both avid customer observers and business creators by betting on the Indian consumer. Customer observation and insight hunting is now an instinct with me, after over a decade of consistent aisle running in all parts of the world.

To my wife’s delight I love visiting stores, but much to her chagrin, I equally love chasing women customers to see what they are buying!

Food, brands and retail, my vocation, catches everyone’s fancy. I’ve stirred up some recent excitement for myself shaping food stores for different ends of the market spectrum including upmarket Foodhall and now Fresh produce led neighbourhood store RelianceFresh, etc.

I’m excited by various cuisines, languages and recently, learning to play music. But through all my adventures, one thing has stood by me always, a good cup of masala chai! Meet me @SupermarketWala
 
 
 
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July 31, 2013 13:55 pm by Ruchita
Wow, what an article! Thanks a lot for sharing...the writing style and the similarities drawn are outstanding. Loved it.
July 10, 2013 17:35 pm by Vimal Solanki
With or without the free loofah which the ads promise. That was hilarious! And hats off to you DM, for being able to see spice in another's meal, and highlight it here on your own plate. Thank you Aditya Gupta. It's a few souls like you that make the Modern Retail alive and interesting. Our religio...
July 10, 2013 17:26 pm by Vimal Solanki
With or without the free loofah which the ads promise. Hilarious! And hats off to you DM, for being able to see spice in another's meal, and highlight it here on your own plate. Our religion is same, and God is one. Good one, Aditya Gupta.
July 04, 2013 17:16 pm by @SupermarketWala
Aditya, I just found your piece well written and funny. Wanted more retail thinking people to enjoy it. Not much is written on modern retail from the customer's point of view, anyway....
July 04, 2013 13:36 pm by Aditya
Thanks for the good word, Damodar :-) Amazed and inspired after reading your mini-bio. Great going!