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Damodar Mall
Food companies have a great opportunity at hand as women are willing to embrace modern solutions to make cooking a pleasant experience
Damodar Mall
‘Born to be a grocer’ is my resume. I run stores and sell groceries. That’s my job. I look at shopping racks, customer trolleys, cash tills. I can safely say …
Damodar Mall
Image: Shutterstock Here’s an interesting read that I came across. It says, eateries and fine dine restaurants with regional specialist cuisines are becoming increasingly popular in large cities. I have …
Damodar Mall
In the last decade, supermarkets have gone from being elitist to being accessible to the middle-and-lower-middle class. Now we need more of them in every Indian city
Damodar Mall
Ranjit and Payal Saxena live in Noida, near Delhi, in a new apartment block. Ranjit is a software consultant with a multinational, while Payal, an engineer herself, is a stay-at-home …
Damodar Mall
For the world, Hemlatha Iyer is an e-commerce buyer of train tickets because all her travel is planned on the IRCTC website. The irony is that Iyer Aunty is 63 …
Damodar Mall
As i reverently trundle through the aisles i can feel the merchandise calling out to me, entreating me to choose the right path and make the right choices. Detergents hasten to reassure me that dirt is good
Damodar Mall
A neighbourhood store is in a marriage with the customer. It needs to feel friendly and predictable, a place where she can go in a jiffy and load up her shopping trolley without much thought
Damodar Mall
Raghavan, a department manager in an upmarket store in Mumbai, was a bit intrigued when an elderly lady walked up to him one day and said “You have changed our …
Damodar Mall
With their skills in providing processed food solutions that are hygienic, fresh and customized to suit individual customer taste, these Narmadabens can pose a formidable challenge to the organised, factory-based ready-to-eat segment
 
 
Shopkeeper-in-Law

If life changes, can markets be far behind? Everything, including temple rituals, are changing in the life of the modern Indian woman. Her personal life, the way she thinks about her family, her work life, the way she perceives and is perceived by her colleagues, her social life, the way she chats with her friends or hangs out with them, her religious life, the way she conducts ‘karva chauth’, has taken a wide angle turn in the last ten years. Shopkeeper-in-Law takes a look at this evolution to draw conclusions about a woman’s shopping life and the new imperatives for shopkeepers. To paraphrase David Ogilvy, the customer is not an economic stooge, she’s a female member of society! And the changes in her life are microscopically visible in that melting pot, the bazaar. And that is where we must head to see what’s going on with the customer.

Shopkeeper-in-Law will examine shopping habits by studying the shopping trolley, and not the store shelf, for the way to the customer’s mind is through her trolley, not through what the store provides. Just as in cricket, we talk about the batting, fielding and bowling, and not the stadium, the pitch, the weather and the outfield, in consumption we must talk about the kitchen shelf, the dining table, the shopping trolley, the refrigerator, beyond the retail companies or categories or stores, malls, supply chains, margins, million square feet and power shifts.

Shopkeeper-in-Law is a practitioner’s blog and it will generate the business potential of every insight. The customer, that gentle woman, has been a ruthless judge, and severe punisher of consumer products or retail concepts that are faulty in design. Shopkeeper-in-Law will try to dodge that punishment by avoiding the crime of looking in the wrong places for the right answers. So read on to find out how a two feet deep wire mesh basket can directionally change a business design for the emerging, yet asserting Indian market!

 
 
 
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June 12, 2015 09:24 am by Pizza Hut Secunderabad Menu | ABC Pizza Cooking
[...] Thank You McDonald’s; Welcome Idli Factory – I blurt out my choices from the digital screens which display the menu. I notice that they … I notice similar-sized stalls of a Pizza brand, a burger joint and of course, the place I described above – the Idli Factory. In their construct...
June 11, 2015 08:09 am by ARUP
Such a valuable insight and the main reason of the possible chance of a demise of the kirana vs supermarkets. Then there is the online too:)
June 09, 2015 10:57 am by Pizza Hut Hsr Layout Bangalore Number | ABC Pizza Cooking
[...] Thank You McDonald’s; Welcome Idli Factory – As I enjoy my fresh, aromatic, tasty idli meal, I notice similar-sized stalls of a Pizza brand, a burger joint and of course, the place I described above – the Idli Factory. In their construction and layout … s and Pizza Hut have taken t...
June 08, 2015 23:10 pm by Pizza Hut Btm Layout Bangalore | ABC Pizza Cooking
[...] Thank You McDonald’s; Welcome Idli Factory – As I enjoy my fresh, aromatic, tasty idli meal, I notice similar-sized stalls of a Pizza brand, a burger joint and of course, the place I described above – the Idli Factory. In their construction and layout … s and Pizza Hut have taken t...
April 30, 2015 22:39 pm by Suresh Mandan
In the US majority of Indians buy ready made rotis from the Indian restaurants /stores and branded rotis are also available from Haldiram, Deep, Garvi Gujarat and many other companies. Roti is quite a big local industry where ever indian crowd is settled. But they are nowhere near to what home made ...
 
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