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Damodar Mall
Image: Shutterstock Here’s an interesting read that I came across. It says, eateries and fine dine restaurants with regional specialist cuisines are becoming increasingly popular in large cities. I have …
Damodar Mall
In the last decade, supermarkets have gone from being elitist to being accessible to the middle-and-lower-middle class. Now we need more of them in every Indian city
Damodar Mall
Ranjit and Payal Saxena live in Noida, near Delhi, in a new apartment block. Ranjit is a software consultant with a multinational, while Payal, an engineer herself, is a stay-at-home …
Damodar Mall
For the world, Hemlatha Iyer is an e-commerce buyer of train tickets because all her travel is planned on the IRCTC website. The irony is that Iyer Aunty is 63 …
Damodar Mall
As i reverently trundle through the aisles i can feel the merchandise calling out to me, entreating me to choose the right path and make the right choices. Detergents hasten to reassure me that dirt is good
Damodar Mall
A neighbourhood store is in a marriage with the customer. It needs to feel friendly and predictable, a place where she can go in a jiffy and load up her shopping trolley without much thought
Damodar Mall
Raghavan, a department manager in an upmarket store in Mumbai, was a bit intrigued when an elderly lady walked up to him one day and said “You have changed our …
Damodar Mall
With their skills in providing processed food solutions that are hygienic, fresh and customized to suit individual customer taste, these Narmadabens can pose a formidable challenge to the organised, factory-based ready-to-eat segment
Damodar Mall
There is a distinct interplay of two things that seem to make modern stores click. The physical factors are all around you: scale, orderly shelves, direction signs, efficiency, technology. The vital psychological factor is also all around you, though in a subtler way
Damodar Mall
At a 100-rupee price point for an idli and coffee, any Udipi diner worth its salt knows that it can create a completely exciting world of taste, ambience, choice and service. Courtesy McDonald’s and its global peers, customers are more than willing to pay Rs 100 for an idli meal too!
 
 
Shopkeeper-in-Law

If life changes, can markets be far behind? Everything, including temple rituals, are changing in the life of the modern Indian woman. Her personal life, the way she thinks about her family, her work life, the way she perceives and is perceived by her colleagues, her social life, the way she chats with her friends or hangs out with them, her religious life, the way she conducts ‘karva chauth’, has taken a wide angle turn in the last ten years. Shopkeeper-in-Law takes a look at this evolution to draw conclusions about a woman’s shopping life and the new imperatives for shopkeepers. To paraphrase David Ogilvy, the customer is not an economic stooge, she’s a female member of society! And the changes in her life are microscopically visible in that melting pot, the bazaar. And that is where we must head to see what’s going on with the customer.

Shopkeeper-in-Law will examine shopping habits by studying the shopping trolley, and not the store shelf, for the way to the customer’s mind is through her trolley, not through what the store provides. Just as in cricket, we talk about the batting, fielding and bowling, and not the stadium, the pitch, the weather and the outfield, in consumption we must talk about the kitchen shelf, the dining table, the shopping trolley, the refrigerator, beyond the retail companies or categories or stores, malls, supply chains, margins, million square feet and power shifts.

Shopkeeper-in-Law is a practitioner’s blog and it will generate the business potential of every insight. The customer, that gentle woman, has been a ruthless judge, and severe punisher of consumer products or retail concepts that are faulty in design. Shopkeeper-in-Law will try to dodge that punishment by avoiding the crime of looking in the wrong places for the right answers. So read on to find out how a two feet deep wire mesh basket can directionally change a business design for the emerging, yet asserting Indian market!

 
 
 
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Shopkeeper-in-Law's Activity Feed
June 08, 2014 17:13 pm by @SupermarketWala
I noticed it too, on my recent trip that the particular outlet at Hyd Airport has slipped on delivery standards and choice offered. While the examples are plenty, this one had indeed triggered the insight fir me :(! As a retailer though, the cause of decline could well be in the priorities of the p...
June 07, 2014 10:57 am by V.S.Rao
The service is terrible and food artificial ,nothing like the names. Passengers are forced to eat swallowing all as there is very little option unlike the Bangalore airport.
April 11, 2014 00:16 am by Prashant V J
Yes it’s true - “one man’s tradition is another man’s modernity”! This can be attributed to human nature, a BCB cycle: - BORED of what we have, and - CURIOUS to know what others have, - we can also BRAG about it after having what others have. The journey of the humble pav bhaji, fr...
February 12, 2014 15:52 pm by Parijat Punj
@Sandy - that ugly empty brown carton boxes above the shelves in Dmart are actually filled ones - for them to service them empty shelves....it also serves as space utiliser to refill when weekend rush prevents going to godown and getting stocks to refill. Looong time back in Thane store they experi...
February 12, 2014 15:48 pm by Parijat Punj
Superbly written sir, as always...its time that kirana neighbourhood understands that the fight is not with foreign chains or even indian large chains but with a better, smarter way to serve customers. What hit home to me was the point "rich shop at kirana for it's patronage and add on...."
 
What I am Reading by Sushobhan Mukherjee