Follow
BLOGS/Shopkeeper-in-Law
Damodar Mall
Food companies have a great opportunity at hand as women are willing to embrace modern solutions to make cooking a pleasant experience
Damodar Mall
‘Born to be a grocer’ is my resume. I run stores and sell groceries. That’s my job. I look at shopping racks, customer trolleys, cash tills. I can safely say …
Damodar Mall
Image: Shutterstock Here’s an interesting read that I came across. It says, eateries and fine dine restaurants with regional specialist cuisines are becoming increasingly popular in large cities. I have …
Damodar Mall
In the last decade, supermarkets have gone from being elitist to being accessible to the middle-and-lower-middle class. Now we need more of them in every Indian city
Damodar Mall
Ranjit and Payal Saxena live in Noida, near Delhi, in a new apartment block. Ranjit is a software consultant with a multinational, while Payal, an engineer herself, is a stay-at-home …
Damodar Mall
For the world, Hemlatha Iyer is an e-commerce buyer of train tickets because all her travel is planned on the IRCTC website. The irony is that Iyer Aunty is 63 …
Damodar Mall
As i reverently trundle through the aisles i can feel the merchandise calling out to me, entreating me to choose the right path and make the right choices. Detergents hasten to reassure me that dirt is good
Damodar Mall
A neighbourhood store is in a marriage with the customer. It needs to feel friendly and predictable, a place where she can go in a jiffy and load up her shopping trolley without much thought
Damodar Mall
Raghavan, a department manager in an upmarket store in Mumbai, was a bit intrigued when an elderly lady walked up to him one day and said “You have changed our …
Damodar Mall
With their skills in providing processed food solutions that are hygienic, fresh and customized to suit individual customer taste, these Narmadabens can pose a formidable challenge to the organised, factory-based ready-to-eat segment
 
 
Shopkeeper-in-Law

If life changes, can markets be far behind? Everything, including temple rituals, are changing in the life of the modern Indian woman. Her personal life, the way she thinks about her family, her work life, the way she perceives and is perceived by her colleagues, her social life, the way she chats with her friends or hangs out with them, her religious life, the way she conducts ‘karva chauth’, has taken a wide angle turn in the last ten years. Shopkeeper-in-Law takes a look at this evolution to draw conclusions about a woman’s shopping life and the new imperatives for shopkeepers. To paraphrase David Ogilvy, the customer is not an economic stooge, she’s a female member of society! And the changes in her life are microscopically visible in that melting pot, the bazaar. And that is where we must head to see what’s going on with the customer.

Shopkeeper-in-Law will examine shopping habits by studying the shopping trolley, and not the store shelf, for the way to the customer’s mind is through her trolley, not through what the store provides. Just as in cricket, we talk about the batting, fielding and bowling, and not the stadium, the pitch, the weather and the outfield, in consumption we must talk about the kitchen shelf, the dining table, the shopping trolley, the refrigerator, beyond the retail companies or categories or stores, malls, supply chains, margins, million square feet and power shifts.

Shopkeeper-in-Law is a practitioner’s blog and it will generate the business potential of every insight. The customer, that gentle woman, has been a ruthless judge, and severe punisher of consumer products or retail concepts that are faulty in design. Shopkeeper-in-Law will try to dodge that punishment by avoiding the crime of looking in the wrong places for the right answers. So read on to find out how a two feet deep wire mesh basket can directionally change a business design for the emerging, yet asserting Indian market!

 
 
 
Most Popular
Customwritingpro - Affordable Papers
Shopkeeper-in-Law's Activity Feed
September 02, 2015 14:23 pm by Vimal Solanki
You had promised me a signed copy of SupermarketWala before it appeared on the shelves, Mr DM. Still waiting.
September 02, 2015 12:31 pm by Vimal Solanki
Since last 3 months, my wife is getting her monthly household requirement of grocery from an e-tailer called bigbasket.com. From haldi powder to handwash and tomatoes to tooth-paste - everything is neatly and orderly packed in plastic trays - sealed, and scheduled as promised. The turnaround time i...
September 02, 2015 12:11 pm by Vimal Solanki
Thank you, for the SuermarketWala. Its a simple worded, funnily interesting and insightful handbook - for everyone associated with potatoes, tur daal and iceberg lettuce. It took me days to complete reading SupermarketWala, simply because I went to and fro to digest every word in it. Most bestsellin...
September 02, 2015 11:59 am by Vimal Solanki
As you rightly stated in the begin of this piece, the Indian Housewife is one who takes utmost pride preparing [and feeding] hot breakfast each morning for her family, irrespective of the size of the family. And this is true, whether she is a home maker or a working woman, unlike in most of the West...
August 24, 2015 19:33 pm by How Many Calories In Vada Sambar | Calories - Overview
[...] Thank You McDonald’s; Welcome Idli Factory – Within 30 seconds, a plate of steaming fresh Kanchipuram idli and a bowl of vengaya (small onion) Tamil sambar rests on my tray. I add two types of chutneys from the ‘chutney bar’. It has many varieties from coconut, tomato and tamarind chut...
 
What I am Reading by Sushobhan Mukherjee