Ranjit and Payal Saxena live in Noida, near Delhi, in a new apartment block. Ranjit is a software consultant with a multinational, while Payal, an engineer herself, is a stay-at-home …
Raghavan, a department manager in an upmarket store in Mumbai, was a bit intrigued when an elderly lady walked up to him one day and said “You have changed our …
With their skills in providing processed food solutions that are hygienic, fresh and customized to suit individual customer taste, these Narmadabens can pose a formidable challenge to the organised, factory-based ready-to-eat segment
There is a distinct interplay of two things that seem to make modern stores click. The physical factors are all around you: scale, orderly shelves, direction signs, efficiency, technology. The vital psychological factor is also all around you, though in a subtler way
At a 100-rupee price point for an idli and coffee, any Udipi diner worth its salt knows that it can create a completely exciting world of taste, ambience, choice and service. Courtesy McDonald’s and its global peers, customers are more than willing to pay Rs 100 for an idli meal too!
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Shopkeeper-in-Law's Activity Feed
February 12, 2014 15:52 pm by Parijat Punj
@Sandy - that ugly empty brown carton boxes above the shelves in Dmart are actually filled ones - for them to service them empty shelves....it also serves as space utiliser to refill when weekend rush prevents going to godown and getting stocks to refill. Looong time back in Thane store they experi...
February 12, 2014 15:48 pm by Parijat Punj
Superbly written sir, as always...its time that kirana neighbourhood understands that the fight is not with foreign chains or even indian large chains but with a better, smarter way to serve customers. What hit home to me was the point "rich shop at kirana for it's patronage and add on...."
January 10, 2014 10:21 am by Pani
After reading 'Shopkeeper in law' and every statement in it is so true - i can relate to my own family or almost 90% of all those I know - my mom, sister etal. Priveleged that i am, getting lots of practical insights and wisdom through personal interactions and now through these blogs. Thank you....
January 08, 2014 00:20 am by @supermarketwals
Selling (and buying) vegetables and fruits in supermarkets in India - like most things in India - is work in progress! Only guys who nationally do fresh produce better than others are Reliance Fresh. Chilied and frozen foods are a marginal habit with customers, here. Thanks for your detailed comm...
January 04, 2014 13:48 pm by Ram Somtia
Thanks Damodar for sharing your wisdom and deep insight into the customer behaviour. Shopping has certainly become a pleasure from an inescapable mundane chore of yore in the big towns. Having stepped into the civil street gingerly from the protective confines of the military barracks, I am surprise...
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