Middle India is our so called Tier 2 and Tier 3 towns – from Jammu to Ahmedabad and everything between them- with a population between half a million to six million. Years ago, only a handful of businesses in Middle India could dream big and had the courage to turn their dreams real. Such courage and grit led to the creation of brands like Hero, Videocon, Bajaj, Zydus and Muthoot. Today, businesses in Middle India are more ambitious than ever. They want to grow big, employ more people, and create higher social and economic value for their community. Some of them are also frustrated and often feel helpless.

Resources required to scale businesses do not reach Middle India as much and as conveniently as they are available in Metro India. Result: many businesses are forced scale down their ambitions. This blog is about chronicling their stories – both dreams and nightmares. It’s about looking at the world of business from the lens of towns many of us have labeled ‘small’. It’s about recognizing that the SME (small and medium enterprise) in Delhi or Mumbai and the SME in Nashik or Guwahati are not the same.