Digital must be the most ubiquitous word in marketing today. Savants or gurus, call them what you will, seem to be omnipresent, at conferences, in drawing rooms, at offices and of course on Social Media, preaching marketing nirvana via Digital. Indeed, there is so much information that is being thrown at the C-Suite, that the paradox of choice kicks in. Especially in India, where for every large number (100 million users) proclaiming the era of digital, someone will throw in another significant number (8% penetration) that cools off ardour rapidly.

So, what are Indian C-Suite occupants supposed to do?

This blog will attempt to shine the light on remarkable case stories from across the globe and relate them to the Indian context. By analyzing the strengths of an idea/execution, opportunities might reveal themselves to the readers.