There is a bit of China in everybody’s lives today. While ‘Made in China’ has become ubiquitous, the country itself is the world’s biggest manufacturer, the world’s second-largest consumer market, soon-to-become the world’s largest luxury market, the biggest energy consumer and the largest market for automobiles. Developing an understanding of China in today’s business environment is no longer a nice-to-have but a must-have.

This blog explores China from the inside. Among other things, it provides insights on why Chinese companies like Lenovo or Haier have become such a force to reckon with, how some Chinese companies will lead the world in innovation, emerging patterns of globalization, the emergence of sophisticated consumers and savvy entrepreneurs, the rise of China’s hinterland, MNC strategy in China and the evolution of Brand China itself.