Priyanka Desai

Priyanka Desai

I cover content marketing, entrepreneurship and startups. I am the founder of <a href="http://www.iscribblers.com/">iScribblers</a>, helping businesses with their content marketing. I love connecting with entrepreneurs and business owners to demystify their success and failure stories.


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These brands are doing all the right things to grow their followers on social media.
Photo: Shutterstock
Winning an audience is not easy, but using these tips and assessing them from time to time will give an overall view of your content’s performance
60 percent marketers say that producing engaging content is their biggest challenge (Image: Shutterstock - for illustrative purposes only)
Putting up a 500 word article no longer works. You need to hire content marketer who can create a long form copy, distribute and promote it to your audience and analyse its performance
A study showed that after three days a person remembers only 10% of written or spoken information but retains almost 65 percent of visual information

Image: Shutterstock (For illustrative purposes only)
Your readers engage with your content because it is useful to them or entertains them, but not every form of content is useful. Are you looking to boost conversions, traffic and engagement?
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