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Anamika Sirohi

Anamika Sirohi

Marketing passionista, collector and raconteur of interesting stories. Lucky to have worked with some of the best brands and brains and happy to share experiences with fellow travellers. Enjoy solving business problems and working with bright, positive people. Interested in sustainability business, women in leadership and all things digital. Running is my meditative escape and humour my go-to defence. Enjoy travelling and food experiments with my family.

The internet went crazy about the purple lipstick worn by the L’Oréal brand ambassador at Cannes with mixed reviews and the make-up brand suddenly found itself in the spotlight. (Image: Regis Duvignau / Reuters)
Business & Strategy Jun 01, 2016
Done right, real-time marketing can work beautifully for brands
Brands must respond faster to people and events. But at the same time, ensure that they do not upset the public at large
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