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Do You Know Who I Am?

For Shashikant Shetty, indomitable owner of a dive bar, confronting this question is part of the reality of his business

Published: Jun 5, 2010 07:38:10 AM IST
Updated: Oct 3, 2011 04:54:15 PM IST
Do You Know Who I Am?
Image: Vikas Khot
Shashikant Shetty, Owner, Shashikant Bar and Restaurant

Shashikant Shetty’s father came to Bombay from Mangalore in the 1960s. He worked at his sister’s restaurant as a table boy for many years before finding his own feet. From that time on, the man worked harder, managing a restaurant for someone else before finally securing a plot of wasteland to start his own bar and restaurant. His wife strongly protested the decision because the land was in a place where “wild animals and wild men roamed”. The Mahakali Caves Road where Shetty wanted to start his business was not what it looks like today. But the senior Shetty prevailed. For a man with a wife, two daughters and a son, all living in a one room chawl, it was a testimony to India’s city of entrepreneurship; of hope and resilience.

Shashikant in the meantime, grew up at a “staid, sober Jesuit school” where he studied commerce. His father wanted him to take over the running of the business. So, he studied catering for another two years and then took up a job at the Oberoi Hotels as a butler. There, he polished shoes and cleaned dishes (“That is how you learn”). Eventually, he joined his father and one day, he took over the reins.

As you go a little past the Holy Spirit Hospital in Andheri East, to the left, flanked by the odd looking Kunal Roman Collections on one side and a cheap clothing store by the name First Choice on the other, is a rather decadent building on whose facade the name Hotel Shashikant Bar and Restaurant is written prominently. There are a couple of rooms on the ground floor, a staircase going up and again opening into a colourfully painted open area and then for a few rupees more, a higher-priced, air-conditioned space for those who want a little more comfort.

But for the occasional brawl after a drinking bout, it is mostly a normal place where the locals congregate. Some have been coming for so many years that they have seen Shashikant grow up. Even though he is 37 today, they pinch his cheek affectionately as they settle the bill.

May 21, 2004. The day was slower than usual for Shashikant’s business. Most of the people he employs were out playing cricket. His uncle, a thin emaciated man in his sixties was at the cash register and he was himself busy inside. Two men sat drinking for a long time. Then they got up, paid for their drinks and went away only to come back after a quick while. They sat this time in the air-conditioned section and asked for food. The dishes they ordered would take a while they were told. They drank some more in the meantime and soon got restless and turned abusive.

A brawl is a very normal thing in Shashikant’s business. “Some of them come really demure and shrunken in size but a couple of drinks after, they all ask the same question: Do you know who I am?,” he says. “In a place like mine, the conservancy inspector asserts himself, in a more up-market place, it is the municipal engineer, one step ahead is the municipal commissioner and in a five-star hotel, it is the minister. But it is the same question they all ask: Do you know who I am?”

By the time he came to see what the commotion was about, the two men, off-duty Mumbai cops, had turned violent and without paying for their additional drinks, stormed out. A scuffle ensued. The two returned and threw money at the cash box and as Shashikant’s uncle tried to catch the money, one of them dramatically slapped him hard across his face. This got Shashikant’s goat and he tried to restrain them. The two fled the scene. Someone called the police. Forty five minutes later, the police had not arrived but the two men had called for reinforcement in the form of two criminals. One of them confronted Shashikant with a paper cutter and started slashing him left and right. Bleeding profusely, he ran into an auto rickshaw that rushed him to the Holy Spirit Hospital. He survived the brutal attack but only after being stitched up in one hundred and eighty places and given a blood transfusion.

Onlookers caught hold of the two men and handed them over to the police. When the cops realised that two of their own were at the root of this dastardly act, the two men were let off on bail and later, the case was hushed up. Shashikant valiantly returned to the business with the bandages still on and knocked at all doors for justice, only to realise that off-duty rampage by a criminalised force in uniform held the system in paralysis. Shashikant is just a blip in the larger scheme of things.

Whenever you are in the vicinity of the place the next time, go and look him up. The man, in his late thirties, looks significantly younger. He speaks with the erudition of a scholar. He could have been a CEO of a large company for the intellect and the wisdom he exudes and should be a poster child for small businesses. He runs no dance bar and does not peddle hash. He is not seeking to be the Ernst & Young Entrepreneur of the Year. He seeks no dole, no favours; no SEZ land. The man built a business with hard work and created employment for 33 people who would not ever find a job with the Tatas or at Infosys. And he pays his taxes before he uncorks each bottle of beer he serves.

What happened at Shashikant Bar and Restaurant on May 21, 2004, could happen even in New York City. The only difference is that the culprits would have been brought to book. Not in India. Slowly, bitterly, Shashikant realised that he was up against a system that serves only big business.

The evening customers are trooping in, activity is picking up at the tables. I need to leave him now to run his business. Before I leave, I ask him if he would like to ask me anything. The man looks at me with stoic silence for a moment and then slowly, with measured pain in a voice that left me silent, says just two words: Why me?

I step outside and shudder for a moment. My mind can’t help wonder what the two off-duty cops and their stand-by paper cutter accomplices are up to tonight.

Subroto Bagchi is co-founder & gardener, MindTree and a best-selling author. His brief:  Every fortnight, exchange tales of the road with successful entrepreneurs



(This story appears in the 18 June, 2010 issue of Forbes India. To visit our Archives, click here.)

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  • Vasanthmanick

    I guess this is a different article of Subrato from that of his previous ones. I really appreciate Mr. Shetty for his sheer determination to be back in business, because people with less political, financial background would have taken a backward drive. Mr.Shetty with his stringent fervor towards his business will definitely make an indelible mark. Gear Up Shetty!!

    on Jun 10, 2010
  • Raj

    This is not a response to this column. But I would like to suggest Mr Bagchi to interview Sarath Babu , CEO of Food king chennai / Ahmedabad as a guest in zen garden.

    on Jun 10, 2010
  • Prasad BM

    This was a paradigm shift from what the gardener for the last so many editions because u had interviewed entrepreneurs but with strong social and educational background. But here is a classic case of individuals who also excel in business. These people need to do business the way it is expressed in the article. One would have a different kind of brawl in a 5 star hotel or a page 3 party but these guys have overcome it everyday . <br /> I also want to suggest Mr.Subroto to speak about the story of Patricia Narayan, winner of this year's 'Ficci Woman Entrepreneur of the Year' award. It would be the story of guts and conviction.

    on Jun 9, 2010
  • Hrithik Dattani

    Through this particular interview... you have shown how a butler turned into an entrepreneur...& he too like many entrepreneurs has struggled, faced various obstacles. The difference is that his struggle/obstacle was being physically attacked... that too by cops. His ability to gulp the bitter fact that those cops would never be brought to justice & him still persisting with his business shows his fighting spirit & determination. Such are the attributes an aspiring entrepreneur must imbibe.

    on Jun 7, 2010
  • Raj

    When you run a business (bar) which helps customers reduce their intellect for sake of pleasure ; brawls are inevitable. <br /> The perception of public about alcohol businessmen is that they are hand in gloves with police and mafia culture. <br /> Probably he is a good man in the wrong business.

    on Jun 6, 2010