When business leaders worried about globalization aren’t following developments in China, conversations usually turn to India. Collectively the two countries account for about one in three people on the planet. Despite India’s size, common misperceptions persist about the business environment. Here are four myths that could derail any market entry strategy:
[This article has been reproduced with permission from Knowledge Network, the online thought leadership platform for Thunderbird School of Global Management https://thunderbird.asu.edu/knowledge-network/]
Liked the positivity in your article, Kishore. While the rest of the world and many in the country itself have cast a doubt on the sustainability of a high long-term GDP growth, your article still believes in the India story and promotes it. However, on the section of Engineers abound, I feel that the onus of spending on training and making them market ready shouldn\'t fall on the employers. Of course, this is a reality as companies are compelled to do it. It should be the responsibility of the education system - universities, colleges, industry, associations and the govt. together figuring out a system that makes them market ready...
on Aug 28, 2012I do not agree with Avinash to its entirety about training younger eng-graduates by the institutions. Indian education system is very thorough or bookish oriented and is very expensive to send somone to the professional institutions. If large companies work with educational institutions and provide training while students are still learning can help students to acquire experience at no additional cost to the students. This way students can come out with degree and experience in their desired field, but the onus is on the companies that can provide that plateform.
on Sep 18, 2012Prof Dash, Succinct and acerbic, your article goes to the heart of many misgivings about India which cause Western executives to falter or mis-read the country. It's good to see you online after we met at your office. P.S Look at the Indian English Dictionary on www.amritt.com to understand more about the Indian version of English.
on Aug 27, 2012Dr. Dash congratulations for your article, it is really interesting...
on Aug 22, 2012Kishore, You are absolutely right, I am also in the similar opinion that India is like Europe with 22 States. To many clients, I have advocated on the purchasing pattern of the consumer, which largely varies as one travel 300 miles, my findings are falling in line with your analysis. Regards, VSP
on Aug 21, 2012This article has truth in someway.
on Aug 20, 2012