Could there be a more intriguing East meets West story than one about the introduction of chocolate — that very symbol of Western decadence and self-indulgence — to legendarily austere China? China’s breathtaking transformation over the past 30 years has turned some 300 million of its 1.3 billion people into ravenous consumers of everything from candy to cars. And until 30 years ago, almost none of them had ever eaten a piece of chocolate!
[This article has been reproduced with permission from Knowledge Network, the online thought leadership platform for Thunderbird School of Global Management https://thunderbird.asu.edu/knowledge-network/]