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FEATURES/Third Anniversary Special | May 17, 2012 | 13600 views

Bill Drayton: Empathy-Based Ethics: A Strategic Essential

In the ‘everyone is a changemaker’ world, no business can succeed unless it works consistently to ensure that all its people have this core capacity and inner commitment
Bill Drayton: Empathy-Based Ethics: A Strategic Essential

Bill Drayton
The Man:
Founder and CEO of Ashoka: Innovators for the Public is often called the ‘godfather of social entrepreneurship’; helped hundreds of entrepreneurs working on social problems collaborate, learn from and support each other; he got the idea of starting Ashoka after he visited India in the ’60s as a 19-year-old and met with Gandhians. He tells us why empathy will be the most important skill going forward.

The Oeuvre: Ashoka is now expanding to the Middle East, Western Europe and East Asia; his formidable network has expanded to over 3,000 entrepreneurs, and his influence is growing by the day. He is also driving Get America Working! and Youth Venture, both major strategic innovations for the public good.

X-Factor: Intellectual, fearless thinker and a crusader for social change.

The Message: It’s not gender, it’s not race; it’s whether or not you’re a changemaker that determines whether you will be a success or failure.

The Hypothesis
Change is accelerating exponentially. So are the numbers of changemakers and the combinations of changemakers. These forces reinforce one another, and cannot be stopped. Initially, this challenge strengthened the world organised around repetition. That created the Henry Ford school of scientific management. But that way will no longer work. Institutions characterised by rule and walls cannot compete against new, fluid organisations like Google.

So What?
The rules of this new world are still undefined. They are in a state of flux and as the world becomes more complex, the original rules don’t apply. In this world, where value is first in contributing to change, people need different skills. They must master empathy first; it is the foundation of everything else.



Throughout pre-history and the brief few millennia of the historical era, human life has been defined by and organised around repetition. Children and young people grew up by learning a body of knowledge and associated rules. Then they would be fine, since all they would have to do is keep repeating, be they bankers or bakers. Institutions have been designed for efficiency in repetition, be they law firms or industry’s assembly lines. They have limited, largely vertical nervous systems and characteristic high walls, which reflect and serve their task of efficient repetition.

Then, three centuries ago, business did something extraordinarily radical: It said, if anyone has a better idea and implements it, we will make that person rich and respected—and we will copy him or her. This seemingly simple challenge set in motion a set of forces that are now transforming the strategic and ethical environment facing every leader and manager.

It is a mathematical fact that the rate of change is accelerating at an exponential rate. So is the growth in the number of changemakers, and in the combinations of changemakers. These three forces reinforce one another, and they cannot be stopped. Initially, this challenge strengthened the world organised around repetition. “Scientific management” and Henry Ford led and exemplify this stage.

Now, however, the tipping point—when the old way of doing things will no longer work—has quietly, but decisively stolen up on us. Hierarchical institutions characterised by rules and walls cannot compete against the new organisation, the fluid and open team-of-teams needed to contribute to an ‘everything changing, everyone a changemaker’ world. This new world is already here. Consider the Silicon Valley ecosystem and, more particularly, how Google is organised around many hundreds of small teams of innovators.

In this team-of-teams world, where value is first in contributing to change, people need different skills. They must master empathy, teamwork, the new leadership, and changemaking first. Only then will they be able to put their knowledge to work. The most important of these skills is empathy. It is the foundation for everything else.

It is no longer possible to help and not hurt people and groups by working hard to obey the rules. As change accelerates and as the world becomes more complex, the rules cover less and less. They have not been invented. They are changing. They are in conflict. Anyone living only by rules-based ethics will unavoidably hurt others and disrupt groups—and be thrown out regardless of how much they know. This is the root cause of most of the world’s marginalisation of individuals and groups.

This article appeared in the Forbes India magazine issue of 25 May, 2012
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Comments (2)
Jeffmowatt May 26, 2012
"The term "social enterprise" in the various but similar forms in which it is being used today -- 2008 -- refers to enterprises created specifically to help those people that traditional capitalism and for profit enterprise don't address for the simple reason that poor or insufficiently affluent people haven't enough money to be of concern or interest. Put another way, social enterprise aims specifically to help and assist people who fall through the cracks. Allowing that some people do not matter, as things are turning out, allows that other people do not matter and those cracks are widening to swallow up more and more people. Social enterprise is the first concerted effort in the Information Age to at least attempt to rectify that problem, if only because letting it get worse and worse threatens more and more of us. Growing numbers of people are coming to understand that "them" might equal "me." Call it compassion, or call it enlightened and increasingly impassioned self-interest. Either way, we are all in this together, and we will each have to decide for ourselves what it means to ignore someone to death, or not."

The words are from Terry Hallman who died before realising his vision of placing abandoned children in family homes.
Edwin Rutsch May 17, 2012
Hi Bill,

May I suggest a further resource to learn more about empathy and compassion.
The Center for Building a Culture of Empathy:
The Culture of Empathy website is the largest internet portal for resources and information about the values of empathy and compassion. It contains articles, conferences, definitions, experts, history, interviews,  videos, science and much more about empathy and compassion.
http://CultureOfEmpathy.com

I posted a link to your article in our
Empathy and Compassion Magazine
The latest news about empathy and compassion from around the world
http://bit.ly/dSXjfF

warmly
Edwin
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