Ayurganic: A lesson in organic, slow fashion

Image: Sagar Ahuja

We are at an Ayurvastra dyeing centre in Balaramapuram near Thiruvan-anthapuram in Kerala, watching how organic cloth is being treated using Ayurvedic principles. Global Organic Textile Standard-certified organic cotton is scoured in fresh water to clean it, then put into vessels filled with water with a small portion of oil. The fabric is then dried and treated with buffalo milk and cow urine mixed in water—the milk and urine taken from cows and buffaloes fed with herbs—as well as cotton seeds and leaves.

“Scouring is the first step in the treatment of the fabric and the process takes about an hour. When it comes to the oils, we use different oils… say, for well-being we use castor oil and for energy, coconut oil,” says Mr K Rajan, who manages the dyeing centre.

After the treatment with buffalo milk, the fabric goes through the process of gumming, or with a fixing agent for the herbs, and preparing the fabric for dyeing. “About 25 different kinds of plants—used in combinations according to a person’s needs—are applied to the fabric by boiling the fabric in a decoction. For this, the plants are differently prepared—cut, powdered, grained, juiced or pasted. For one hour, the fabric is constantly stirred and boiled in the decoction,” adds Rajan.

It takes 15 days to create the handmade Ayurganic fabric

The centre takes the slow fashion route to creating sustainable and ‘herb-infused’ garments and in 2011 also tied up with fashion brand Lecoanet Hemant to create fabric for their sustainable line of clothing that has been permeated with herbs and oils, and is free of synthetic chemicals and toxic irritants. “From the cotton to the treatment, to the ingredients to the threads, to the buttons, everything about Ayurganic is sustainable and comes from nature, and can go back to nature,” says Hemant Sagar, who started Lecoanet Hemant about four decades ago with Frenchman Didier Lecoanet. The brand has several other lines—including Genes Lecoanet Hemant, an online collection and Lecoanet Hemant, a couture line. A few years ago, they decided to create a sustainable clothing line, Ayurganic, tying up with Rajan.

“Sustainability was always our preoccupation and when we came to India, we became profoundly enamoured with the concept of Ayurvastra—a principle so old and so Indian that had been forgotten. Ayurganic as a product is a bridge between the ancient and the present, and between India and the world,” says Sagar.