How 36Inc, a state-run incubation centre in Raipur, is turning into a lifeline for entrepreneurs
In 2016, Mohit Sahu and Puru Agrawal figured out a solution to a problem faced by mining companies: Where to dig, how much to dig, and when to dig. “We cracked the code,” claims Sahu, a graduate in mining from National Institute of Technology, Raipur. In July 2016, Sahu and his friend Agrawal started Minocular, an artificial intelligence (AI)-based mine management and optimisation startup that helps companies improve efficiency, reduce costs and eliminate risks by using 3D drone data analytics and machine learning.
What remained inconclusive for them was a bigger problem: How to sell, who to sell to, and when to sell.
The mining market is dominated by multinational giants or companies with strong connections with the government authorities. Minocular, a bootstrapped venture, barely managed to survive the first year. The flow of business was erratic and the startup was fast running out of cash. “The prospects looked bleak,” recalls Agrawal.
Enter 36Inc, the Chhattisgarh government’s incubator based in Raipur. Minocular got a place to work, seed funding of ₹20 lakh, and detailed insights to structure the company. The biggest help, though, was connecting with state-run mining companies and private organisations. The results are beginning to show. Minocular ended FY2019 with revenue of ₹36 lakh. The startup has also bagged a contract with Kazakhstan’s government. “We survived, and now we are ready to flourish,” says Sahu.
Spread across 31,000 sq ft inside a mall, 36Inc is turning out to be a lifeline for budding startups, through mentoring and funding, providing financial assistance, technical know-how and a space to work and network.
“New startups are babycorns. The incubator is the nursery for them,” says Saurabh Chaubey, CEO, 36Inc. While underlining the universal rule that not all startups will survive—nine out of 10 will fail—Chaubey reckons that at least all should be given a fair chance at survival. Government-run incubators, he maintains, are best suited to foster entrepreneurship across the country. “We equip all with the essential life tools. But only the fittest will survive, and grow.”
(This story appears in the 02 August, 2019 issue of Forbes India. To visit our Archives, click here.)