The Best of Forbes India Covers - Year 2
We make a bit of a fetish of our covers. It is a crowded newsstand, so they must work really hard to get attention, but without crassness or hype, because they must appeal to a very intelligent, discerning reader: You. Here are the covers from our second year that we liked best of all
Watt an idea
For our first anniversary issue, we had a stellar line-up of brilliant essayists. Our cover paid homage to all that wattage with an easter egg: Printed using a special phosphorescent ink, it glowed in the dark, to reveal a hidden message. Of course, it had to work in plain daylight too, and since it flew off the stands, we can assume it did, sirji.
We are the world
A classic The New Yorker cover by Saul Steinberg, from March 1976, showed a New Yorker’s view of the world. In the years since then, it has seen many homages, even by The New Yorker itself, and it is a thriving Internet meme. Surprisingly, no one seemed to have done an India version. When we did a package on India’s relationships with the world, we decided to correct that regrettable omission. It’s still working for us, as a free download on our Web site.
Car Wars
Fifty-two years ago, Volkswagen challenged the domination of the auto majors with an audacious campaign by Julian Koenig and Helmut Krone of Doyle Dane Bernbach. Now, VW is on top of the pile, and Toyota was attempting to overtake it with a radical plan of its own. The irony was irresistible. Our homage worked, perhaps, too well: One reader accused us of selling the cover to advertisers!
