Global sportswear brand Puma on Wednesday launched Pulse XT, a fitness shoe exclusively designed for women. Having gained huge popularity overseas, Pulse XT - priced between Rs 5,499 and Rs 5,999 - is touted to be Puma’s ‘best foot forward’ in the space of women’s fitness and training. “Pulse XT is extremely light-weight and flexible. It can be worn for indoor as well as outdoor activities, and that is its USP,” Abhishek Ganguly, MD Puma India, told Forbes India on the sidelines of the launch.
Puma has also roped in actress Jacqueline Fernandez as its training ambassador. “Puma is a brand I wear for my regular workouts. As an avid runner, basketball and badminton player and Zumba enthusiast, I find Pulse XT just right for my training needs,” said Jacqueline. The company believes the actress is the “natural choice” for its products as she is glamorous as well as a dedicated sportsperson.
Fitness is the buzzword today and Puma has been quick to harness this trend into sales. “In today’s time, there is an increasing interest in women’s training. Pulse XT is a versatile shoe meant for all kinds of workouts,” said celebrity fitness trainer Eefa Shrof. “Pulse XT is great value for money.”