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UpFront/Special | Jan 29, 2013 | 11470 views

Notables Not on Celebrity 100

With every new list, there are questions on why so-and-so was kept out. We bring you the bunch of notables who didn’t make it to this year’s Celebrity 100

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Javed Akhtar
He was hailed in creative circles for his efforts in getting the Copyright Act amended in May 2012. He also penned the lyrics for Ekk Deewana Tha. But he doesn’t feature in the Celebrity 100 because there was no specific category for lyricists.

Irrfan Khan
Despite all the accolades he received for his path breaking Paan Singh Tomar, he is underpaid compared to other stars. In addition, he has only one big brand endorsement: Vodafone.



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Shankar-Ehsaan-Loy
Of late, their form seems to have dropped, and Don 2: The Chase Continues is their only film that falls within our time period. On the ‘fame’ counter, the trio’s fan following on social media is limited.

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Sourav Ganguly
He’s going through a career transition. He wasn’t picked for IPL 5, thus missing out on dizzying sums of money. While he is still able to attract endorsement deals as a cricket analyst, they are nowhere close to what he would have got earlier.

R Madhavan
A big name down South, he acted in two films, Jodi Breakers (Hindi) and Vettai (Tamil), but had only one endorsement deal (Maruti Wagon R) to his name, making his earnings fall short of the cut off.



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Kabir Khan
His directorial venture, Ek Tha Tiger, became the highest-grossing film of the year. But much of the limelight was hogged by lead actor Salman Khan and production house Yash Raj. He loses out on the ‘fame’ factor.

Mammootty
This hugely successful Malayalam actor had five films in our time frame. But he misses on account of low compensation compared to his Tamil and Telugu peers. Also he has no brand endorsements.



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Anurag Basu
His earnings from Barfi! were modest and he’s still among the second rung of directors. He’s also below par on the ‘fame’ factor, as his fan following on social media is not as large as that of his peers.

Jeet Thayil
His book Narcopolis made it to several prestigious prize short-lists, and therefore would have pushed up sales as well as press mentions. But all of this happened outside the time period considered for the list.

Image: Javed Akhtar: Will Ragozzino / Getty Images; Shankar-Ehsaan-Loy: DELSTR / Getty Images; Sourav Ganguly: Mike Clarke / Getty Images; Kabir Khan: Yogen Shah / Getty Images; Anurag Basu: Jessica Rinaldi / Reuters


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Comments (2)
Sabin Dec 13, 2013
mammootty is the brand ambasador of south Indian bank, Mammootty is the Chairman of Malayalam Communications, which runs some Malayalam TV channels such as Kairali TV, People TV and Channel We.
Drvishnu Feb 4, 2013
It's not true to say that Mammotty has no brand endorsements, he is the brand ambassador of The South Indian Bank and also promotes a hair oil company ! Hope that counts endorsements and a simple google search would have brought these results.
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