Airbnb found that some of its most popular experience bookings involved animals; on Thursday, the company is introducing "Airbnb Animal Experiences," an expanded and stand-alone category with an ethical focus
Airbnb Experiences, the activities arm of the home-sharing platform, offers travelers many things to do in Lima, Peru. They can learn to cycle around the capital on a bamboo bike ($32); make ceviche in the home of a local ($62); and spend 90 minutes with Otto, the skateboarding bulldog who set a world record for the longest human tunnel traveled through by a skateboarding dog (picture a line of participants standing with their legs wide, creating a passageway for the rolling canine).
In the three years since Airbnb introduced its experience bookings, it found some of its most popular involved animals. On Thursday the company is introducing “Airbnb Animal Experiences,” an expanded and stand-alone category, much like its existing “Food and Drink” and “Sports and Outdoors” categories. The new animal division will have an ethical focus.
“We realized people want to reconnect with animals,” said Mikel Freemon, head of animals at Airbnb Experiences. “We wanted to fulfill that urge in a responsible way.”
The announcement comes at a time of increased scrutiny of organizations offering animal and wildlife experiences in tourist destinations; Wednesday, TripAdvisor announced it would end its practice of selling tickets to events or attractions that breed or buy dolphins, whales and other marine mammals. Indeed, there is growing concern worldwide over the level of regulation of zoos, wildlife parks and other animal refuges, particularly in developing nations, which may potentially attract travelers to situations in which the animals are abused for their entertainment, or worse.
In expanding the division — roughly half of its more than 1,000 Animal Experiences, available in 58 countries, will be new at launch — the company worked with World Animal Protection, a nonprofit organization devoted to animal welfare, to create a policy for the ethical treatment of animals. Animal owners, known as “hosts,” must comply with the policy to be included on the platform.
Airbnb’s policy bans direct contact with wild animals such as petting, feeding or riding them, with some exceptions for nonprofits conducting conservation research. Domesticated and farmed animals such as horses and camels may carry no more than one rider and no more than 20% of their body weight. The rules prohibit elephant interactions, including riding, bathing or feeding, as well as any experiences involving captive marine mammals.
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