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Cricket: Oppo wins sponsorship rights for Team India
The rights were acquired at Rs 1079.29 crore for a period of five years
The The Board of Control for Cricket in India (BCCI) announced on Tuesday that mobile manufacturing company Oppo Mobiles India Pvt Ltd has won the sponsorship rights for Team India through a tender process. The rights have been acquired at Rs 1079.29 crore, states the BCCI press statement.
Starting 1st April 2017, Oppo Mobiles India Pvt Ltd will be the official sponsors for a five year period, until 31st march, 2022. During this period, Team India will play 14 home series and 20 overseas series, including ICC Champions Trophy, ICC Cricket World Cup and the World T20 events. The current India team sponsorship deal with Star India will end on March 31.
“...OPPO today joins our other prominent sponsors like PayTM, PepsiCo, Hyundai and Janalakshmi Financial Services. OPPO Mobiles and the BCCI share a common vision and I am confident that we will work together to further grow Indian cricket,” says Rahul Johri – CEO, BCCI.
Essentially, team sponsorship rights provide the title of ‘official team sponsor’ as also the right to display a logo on the kits of the India men’s, women's, A and Under-19 teams.
Sky Lee, Global VP & President of OPPO Mobiles India Pvt Ltd., says that the company is “growing fast” in the Indian market and with this win, “we aim at reaching new heights alongside the Indian Cricket Team”. He adds, “According to GFK data, in terms of sales units, we grew from 1.2% in December 2015 to 11.7% in January 2017, and deeply loved by Indian youngsters as well.”
The bids were opened on Tuesday in the presence of a CoA (Commission of Audit) representative – Diana Edulji, BCCI officials and the bidders through a tender process, at the BCCI headquarters in Mumbai.
