FEATURES/Richest Indians in 2012 | Nov 26, 2012 | 17768 views

Emami Promoters Are Friends in Deed

In the minds of RS Agarwal and RS Goenka, the troubles of the past year have only reinforced the need to stick together
Emami Promoters Are Friends in Deed
Image: Jasmeen Patheja for Forbes India
THE ‘JOINT FAMILY’: Front row (from left):Sushil Goenka, RS Agarwal,RS Goenka, Harsh Agarwal, Aditya Agarwal. Rear row (from left): Prashant Goenka, Priti Sureka, Manish Goenka, Mohan Goenka

Name:  Radhe Shyam Agarwal & Radhe Shyam Goenka
67, 66
Profile: Co-founders of consumer goods company Emami
Rank in Rich List 2012 - 84
Net Worth  $675 mln each
The Big Hairy Challenge faced in the Past One Year: With members of the two families implicated in the Kolkata hospital fire case, focus on future growth strategies got diluted. However, current businesses continued to grow despite the setback.
The Way Forward: The two chairmen are giving final touches to a succession plan that will see the next generation taking over the business completely.

The chatter and laughter that fill a joint family is beginning to come back in the households of Radhe Shyam Agarwal and Radhe Shyam Goenka. The two childhood friends-turned-business-partners who founded Emami Group live in Kolkata’s tony Southern Avenue. Their houses are eight buildings apart but inevitably the chatter of one house spills over to the other.

“We have been together for the last 60 years,” says the 67-year-old Agarwal, a year older than his friend. So have their families, through dinners at each other’s homes, lunches in offices, and holidays spent together every year. They don’t look like two families in different houses, but one family spread across many. For those meeting them for the first time, it will be difficult to not call them siblings.

But for nearly eight months since last December, the two friends have been on their toes, trying to keep their flock together. A devastating fire in one of the hospitals in Kolkata that Emami co-owns claimed 93 lives. While Goenka, his son and nephew were arrested, Agarwal’s two children were on the run. Though business continued to grow in the three quarters following the fire, the families’ morale has been low. “It is only now that we have again started meeting together as a family,” says Aditya, Agarwal’s elder son, who was among those implicated in the case.

Though Aditya and his ‘siblings’ still make rounds of courts, it is clear that his father and ‘uncle’ are now planning ahead. If anything, in the minds of the patriarchs, the past few months have reinstated the need to stick together. “We have many businesses and we have a succession plan,” says Agarwal. His friend, sitting close by—and as a norm in a nearly two-hour meeting with Forbes India—nods in approval. Agarwal is known for his marketing mind, and setting the vision for the Group, while Goenka, a man of few words, is the master of execution. “We are in the process of selecting two youngsters [from the second generation] as heads of Emami Group,” adds Agarwal, giving the first hints of the impending succession.

“We are thinking why we shouldn’t change our surnames from Agarwal and Goenka to Emami or Emamiwalas, as is the norm among many families in India. It will remove the duality in identity,” says Agarwal. The two are also talking to their advisors to set up a trust that will manage the two families’ wealth, including shareholding, in Emami’s nearly Rs 6,000-crore businesses, which includes edible oil, newsprint and real estate. Some of the details have already been firmed up, including limiting rights of family members to sell shares in companies unless they have signatures of approval from at least two other members of the trust.

The ‘two youngsters’ means one each from the two families. It is the norm in every business of Emami, where at least one member from each family sits as a director. Whispers in company corridors have put Mohan Goenka and Harsh Agarwal as the favourites to take over the mantle from the founders. The two, along with Harsh’s sister Priti Sureka, now look after the flagship FMCG business, which remains the most profitable segment, though the edible oil vertical is bigger in turnover. Aditya and Manish Goenka, who till recently were responsible for some of the FMCG brands, are now solely looking after the edible oil, newsprint and hospital businesses. Goenka’s nephew Prashant takes care of the international operations of the FMCG business.

While age might play a role in selecting the ‘two’, Agarwal says talent and experience will be equally crucial before the final announcement is made in the next one year. Anand Rathi, founder of Anand Rathi Securities, says: “Over the years, the two founders divided work between themselves, and have worked in perfect tandem. Now they have tried to use the same system to bring the best out of the next generation. It is a unique arrangement in running a family business.” Rathi first met the Emami founders when all three of them were working in the Birla Group 40 years ago; they’ve remained friends since then.

The arrangement has been crucial to growing the business, and keeping the flock together, often mutually exclusive in Indian business families. “It becomes even more complex when a business involves two unrelated families. The complexity is similar to that in the third generation of a single-family business. Usually, a family business doesn’t survive beyond the third generation as the number of cousins increase,” says Mitali Bose of consulting company Hay Group.
The system has worked till now. Though Agarwal is a chartered accountant, early on he showed interest and ingenuity in marketing and advertising, and took over those functions in the company. Goenka, a law graduate, took over sales and finance. This duality in responsibilities continued with the second generation, each of whom holds a director’s position in the Group (see chart on next page). This structure, though, was preceded by an internship of more than a decade, starting with making rounds of the office after school.

“When I was in school, I would come to office at least twice a week. Father would ensure I was around when he discussed marketing strategies or acquisitions. He would also ask for my opinion,” recounts Priti, who adds with a chuckle that relatives were initially aghast that a girl was joining the business, but her father rallied for her.

This article appeared in the Forbes India magazine issue of 02 November, 2012
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