Award: Corporate Catalyst
Anu Aga
Age: 71
Why She Won: For interpreting philanthropy as more than just signing a cheque and for getting personally involved in building philanthropic institutions.
Her Trigger: The death of her 25-year-old son, Kurush, who wanted to give away a big chunk of the family’s wealth to philanthropic causes, prompted Aga
Her Mission: Providing educational support for underprivileged children as well as promoting electoral and governance reforms.
Her Action Plan: Supporting causes which promote primary education (like Teach For India) as well as those which promote better governance like Association of Democratic Reforms (ADR) and PRS Legislative Research
Some people preach a philosophy. Others live by it. Anu Aga, 71, former chairperson of Thermax, is of the second tribe. She walks the talk and, in turn, paves the path for others to follow in her stead. Ask Meher Pudumjee, her daughter and the present chairperson of Thermax. Pudumjee recounts an incident from her childhood when Aga walked in one day with two street children—both boys—and announced that, henceforth, they would be staying with them as part of the family.
Aga’s decision would have left all concerned mildly shocked—but none more than the two boys in question who, ironically, soon left the comforts of her home for the carefree abandon of the streets.
The episode provides a window into the mind of Aga and her approach to philanthropy. As it is normally practised, it typically requires two mutually exclusive sacrifices. One, when a rich person gives money and, two, when others, not as rich, spare their time to utilise that money for social improvement.
But for Aga, philanthropy isn’t ‘either or’: It means doing both. It was not enough for her to provide financial support to the two boys, nor was she comfortable with only counselling them—she had to do what she did.
Over time, this thinking has led her to emerge as one of the most influential voices promoting philanthropic activity in India. Again, it is not just about the fact that as chairman of Thermax (an over $1 billion company today) between 1996 and 2004, she decided to allocate one percent of all profits for charity. Or that the Thermax Social Initiative Foundation (TSIF) today runs nine primary government schools in Pune and Mumbai along with The Akanksha Foundation, an NGO that directly provides education to around 4,400 underprivileged children. Or that she financially supports initiatives like Teach For India and GiveIndia.
“There are very few people in India who are willing to leverage their success in [a] for-profit venture to lend credibility to non-profit initiatives,” says Vandana Goyal, CEO of The Akanksha Foundation.
A ROLE MODEL
With the disclaimer that she does not want to be judgmental, Aga says most well-to-do people in India get caught up in the race to consume more. “There is one-upmanship among the rich and we are often oblivious of our surroundings,” she says. “Two big examples are our weddings—with 5,000 guests and 20 dishes—and the way women dress!” she adds, comparing them to Christmas trees.
“I think some of us have been blessed with wealth… some of it we deserve but some of it is due to luck and the hard work of many others. I cannot create my own wealth. I depend on so many others,” Aga points out. “In a country like India, where you see that the basic needs of so many people are not being met, do you go on the path of more and more consumption for yourself and the family, or do you share it with the people and the causes that require it?”
Not that she believes that any one person can change everything. When Aga talks to the well-heeled, she exhorts them to do their little bit—much like she has done. She has singled out education for the underprivileged as the area she is most passionate about and has supported several primary education-related initiatives like Akanksha and Teach For India.
Later he sat down and said, “Ma, I am sorry. The way I said it was wrong. But you are a social worker and I know you are not in the rat race of consuming more and more. Try and think. When there is so much poverty, wouldn’t you like to give?”
(This story appears in the 13 December, 2013 issue of Forbes India. To visit our Archives, click here.)
I didn\'t know you up till now, but had seen you at the function at raj Bhawan when you received the padmasri. I was accompanying my father in law who also was awarded the padmasri, in the same function. On looking at you I thought when I get old, then this lady is what I want to be like and look like. You were like a walking Angel! I have a feeling that I will meet you soon, as I have a vision of working with children too....but right now too busy chasing my own worldly dreams. All the best beautiful lady.
on Sep 18, 2015anug you are doing a great job.I heard you so many times in cii and ficci function.and i must say,i m really inspired by you.hats off to you.
on Dec 23, 2013Great and dedicated service. Congratulations Anu Agaji. The greatest joy is in sharing. Dr.A.Jagadeesh Nellore(AP),India
on Dec 15, 2013This is a heart rendering article, India needs many more Anu Aga\'s, myself as a Rotarian launched project called SoS (Save our Schools), we will be working with Govt. schools across the country providing them required infrastructure, Teacher Training, School uniforms, Books, Play equipment, RO Plants for safe drinking water etc. we would be pleased to have an appointment with Ms.Agha and collaborate to create bigger IMPACT among the schools of our country. I\'m reachbale at sanjay.v@potterswheel.co.in / sanjayvomkarey7@gmail.com My mobile is 91 9849012120.
on Dec 12, 2013