Mahajan crisscrossed the continent as part of his research for his book Africa Rising and found several pleasant surprises. “There are many companies there that would be like Fortune 500 companies if they were listed in the US. That story needs to get out,” says Mahajan. There are misconceptions. For one, not every country is in trouble. Even if there is a problem with one country, it becomes a branding issue for the whole continent. In fact, several of these countries have a GDP per capita higher than India.
Great Insights! But also write about how the small scale Indian business people can succeed in Africa and what infrastructure we get in that continent.
on Aug 28, 2009