FEATURES/Leadership Awards 2012 | Oct 10, 2012 | 26477 views

TCS' N Chandrasekaran: Planet of the Apps

N Chandrasekaran throws TCS into the digital deep-end and comes up trumps
TCS' N Chandrasekaran: Planet of the Apps
Image: Vikas Khot

Award: Best CEO Private Sector
Name: N Chandrasekaran, CEO and MD, TCS
Age: 49
Why He Won: For being able to balance aggression needed to achieve stretched goals, with conservatism. And for building a solid team of next generation of managers.

Four of the most senior people in TCS are spying on N Chandrasekaran, the CEO.  Each mile he runs, each marathon he participates in and the fitness schedule he keeps. Chandra doesn’t mind. He is watching them too. He slides open his iPhone and brings up a nifty-looking application. “We have developed this application called Fit 4 Life,” says Chandrasekaran. It allows TCS employees to form groups of 5, 10 or 15 to keep track of their running, swimming, or even brisk walking. The app helps co-ordinate and also put a bit of peer pressure to make sure everybody remains in the prime of health. “It also helps people bond,” says Chandra. Right now, just a handful of people are using this app, which is in the pilot stage. Eventually, the whole company will get to use it.

Fit 4 Life is just one of the 25 apps that TCS is developing. There is an app that will make the drudgery of filling timesheets—an everyday chore for IT employees—a breeze. Then there is another that will allow people with some commonality—either they stay in the same locality or have gone to the same college—to discover each other. This app mania inside TCS isn’t a fad. “The future is on the smartphone. How can TCS develop the capability to operate in this new world that is based on smartphones, apps and of course young people?” asks Chandra. He has thrown the company into the digital deep-end. There will be some who will flail and scream but most will eventually learn to float and swim.

Chandrasekaran has already started on his next gamechanging project, codename: Vivacious. If successful, it will make TCS ready for the social media, allow easy collaboration across the company, and bridge the gap between youngsters who are very well-versed with the smartphone and the app world. Vivacious will also allow TCS employees to feel more connected to each other and lessen the feeling of a mammoth, cold organisation most large companies exude. On top of all these, it could convert TCS into a mega pilot project that Chandra can showcase to customers for more business. The promise: Develop skills for the company to thrive in the new digital era.

Ask the Question
The Chinese did not say this but the journey to the big question begins with usually one that is much smaller. “How many people do you know?” asks Chandrasekaran. Well...300? Make that 700. After all there are three of us in the room fielding that question. “Has it occurred to you that today you come in contact with many people who you don’t know or will know for a brief moment but all those interactions are valuable?” he persists. And that leads us to the question, a slightly bigger one: “How can an organisation use the power of the not-so-familiar or the mildly strange?” That might sound like a paradox. An organisation is after all a familial unit. There are no strangers.

Now think about TCS. This organisation has 2,50,000 employees across the country. In Mumbai alone, it has 20 offices. Its corporate HQ in the city has more than 300 people, while 19 other offices have about 1,000 people each. Its largest office in Siruseri, near Chennai, has about 25,000 people. It is all very well to group such a dispersed workforce in “small, empowered units” and get them to execute a plan. A bigger challenge is to get the same organisational units to look for new, emerging trends. Any unit is prone to becoming rigid in its way of thinking and a successful unit even more so.

What British Airways Did
Chandrasekaran knows that TCS may be at a juncture where once again he has got to get the organisation to “think big” and not just “execute better”. He saw British Airways take such a step last year. This airline decided to give its cabin crew iPads. Before they boarded the plane, their tablets were loaded with data related to passenger profiles, journey details, seat plans and so on.  The response, as recorded by some media outlets, was good. “I’m ahead of myself in knowing where our corporate and high-value customers are sitting, and who needs help,” Bloomberg quoted one BA flight attendant as saying. “They look at you and say ‘have you been on a special course?’”

For Chandra, the BA initiative represented a big shift that’s happening across the industries. “The point is this: By making information available to everyone, you are in effect making everyone an aircraft manager. They can now take decisions because they have information.  In effect, you are putting management in the plane,” he said.

That big shift—of information flowing freely within organisation —will be driven by the emerging technologies: Social, mobile, games and so on. These cannot be built in the traditional way. (The traditional way would be to write a project proposal with 2017 as deadline, he says). Instead, he created a group of 100 people, and asked them to build mobile apps.

Chandra knows that the guys in the company who will intuitively understand this are the youngsters, 70 percent of TCS’ employees. He also knows that such technologies and the nature of application development for these platforms—apps—is inherently different from developing core banking software. If banking software is like making a bespoke suit, apps are more like Zara. They need a freshness of approach and a willingness to change the software on the fly, based on customer feedback, of course. So while TCS cannot become like a startup—it is too big for that—it needs all the youngsters on board. It needs their enthusiasm and their way of looking at problems.

“We wanted to enhance our ability to sense and adapt and we wanted to let the liveliness of our GenY workforce loose within the company,” says Hasit Kaji, vice-president, TCS, and the pointman for the project. Kaji had help from Krish Ashok, head of Web Innovation 2.0, TCS. Among certain groups online, Ashok enjoys the status of a minor genius—for giving a ‘Tambrahm’ twist to the Rage Guy meme, and for funny music compositions.

This article appeared in the Forbes India magazine issue of 12 October, 2012
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Comments (10)
Peter Casey Dec 14, 2013
Don't bet against TCS! Or Chandra! They are not usually first in but usually finish first!
Jay Nov 20, 2012
As an ex-TCS'er, I don't believe TCS has the genetic makeup or corporate culture to make small time apps. They simply cannot think "products" - the entire mindset is to think "services". Everything in the organization - the reward structure, the financial model, the hierarchy, the incentive schemes, the salary packages, the business strategy decision making parameters - are geared for services. Even though Clayton Christensen said that elephants can dance, TCS is no just an elephant - it's a blue whale - if it comes out of the deep water of the services business, it's own weight will crush it o death.
Sachi Mohanty Oct 13, 2012
Me thinx the Indian IT industry is a tad over-rated. The followers are valued more than the leaders or change agents.

There's some shortage of creative talents and an over-abundance of narrowly focused specialists of various hues.
Lakshmanan Manikandan Oct 12, 2012
Proud to be a TCSer.
Paras Arora Oct 11, 2012
I am ex-TCSer. Good to see that Mr Chandra is progressive. I believe that any initiative in such big organization needs as much as momentum to sustain the initiative as it is required to begin with. So it is always advisable that big companies should outsource such initiatives to companies whose bread and butter is just to think new age practices. Currently TCS has more than 20 applications for an employee to click on intranet and I wonder how many people visit intranet except for their mundane needs. So there are no takers for internal initiatives. To sustain the momentum, external and dedicated assistance is required. So if we are taking initiatives, we need to measure the ROI and its success over the period of time. Think about it.
Maheshwari Nadar Oct 10, 2012
A great CEO!
Kiran Kumar Oct 10, 2012
A really motivator to all the CEO from the other companies..
Ashish T Oct 10, 2012
its a world itself being in TCS, where you are finding yourself a part of 250000 group of people , and able to access all the similar applications which you are doing otherwise as well , however in a TCS way taking benefit of all applications in single application point. Its a very thought provoking and interesting idea within TCS.
1.For the mobile applications, i believe the applications size can be reduced.
2. Some applications does not get installed on the memory card, and rather stays in Phone memory. So, that can be handled by our mobile application team.
3. Work from home will be a good idea, even though may not be thought off very much. This will not only provide the flexibility to employees at large, increase in profits, less expenses due to office locations saving but also boost the TCS image.
4. if work from Home is not possible, then Partial working can be a better option where the employee has to come to office and wrok partially for 4 hours, and then can go back and work from home.

I am a TCSer and happy that way..:-)
Navadeep Sharma Oct 10, 2012
Once you are big, then the world is like looking down from the Space... you only see the clear blue water and the beautiful patches of clouds.
Raktim Bose Oct 10, 2012
Fit 4 app- Though I have not seen application but if app can capture physical attributes, such as, Height,Weight, BMI etc. these could be measured against timeline to make it useful to user. Work outs of all gym, swimming and other sports need to capture calories shed during the exercise/ sports. This will give each user how much calories one needs to shed to remain FIT.
Ex -Tcser
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