Having started as a test-prep company, the ed-tech venture is now looking to take on one of the world's largest K-12 segments
From teaching about 2,000 Common Aptitude Test (CAT) aspirants in auditoriums in 2008 to conducting math workshops for over 20,000 K-12 (kindergarten to class 12) students in stadiums in 2014, to having about 2 lakh paid users on a mobile device, Byju’s has grown from being a regular coaching class for IIM aspirants to a personalised mobile learning app for school students that has been downloaded more than 5 million times.
In just about six to seven years, Bengaluru-based Byju’s has managed to garner more students than any other offline coaching class; a scale they might have achieved partly because of their online model. “Our videos [each 15-20 minutes long] have a combination of the best teachers visualising and contextualising everything they teach with the help of an in-house content and media team,” says founder and CEO Byju Raveendran, 36, who started taking CAT coaching classes in 2007; later in 2011, he started Think & Learn Pvt Ltd, the parent company of Byju’s.
Byju's raises $50 million from Chan Zuckerberg Initiative, Sequoia and others
(This story appears in the 16 September, 2016 issue of Forbes India. To visit our Archives, click here.)