Direct-to-Home television is supposed to be the better technology. But does it really have an advantage over good ol cable TV?
Enabling Choice
Before the advent of DTH television, local cable operators carved out their own neighbourhood fiefdoms and guarded them zealously (mostly by sabotaging the equipment of new rivals). All of them offered the same preset bouquet of channels. In contrast, DTH users can select channel plans based on preference and budget, and can even change their DTH provider literally overnight.
(This story appears in the 11 September, 2009 issue of Forbes India. To visit our Archives, click here.)