Bansi Raja: In a happy place
Bansi Raja believes human resources is more about building relationships than managing people
Last Updated: May 08, 2019, 11:35 IST1 min
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Image: Mexy Xavier
An interest in marketing and content writing took Bansi Raja to Gozoop&mdasha digital marketing company co-founded in 2008 by Rohan Bhansali and Ahmed Naqvi&mdashin December 2011. Raja, who did her Bachelor of Mass Media (BMM) in advertising, joined as a content writer. The hiring and employee activities were handled by Bhansali and Raja started pitching in. Soon she found herself moving full-time to handle the firm&rsquos human resources (HR) department.
The company, says Raja, didn&rsquot want a conventional HR person, so she was designated as chief happiness officer. &ldquoThe thought mainly was that HR sounds very boring and non-approachable,&rdquo says Raja who, seven years later, heads a team of five for the overall company team of 175 people. &ldquoMost companies have three HR staff for 300-400 people. Over the years we have managed to find good, strong people in the team that believe in redefining HR and doing things differently than what other people in the industry are doing,&rdquo she says.
The company has several initiatives for employees. &ldquoFor example, every month we have a counsellor in office. She spends the day with us, and people discuss personal and professional issues with her.&rdquo Other initiatives include mental wellness leave, menstrual leave, not insisting on clocking nine hours and helping employees keep a good balance between personal and professional life.
Her background in marketing and content writing makes her job easier since she knows exactly what the job involves. &ldquoThrough my educational background, it&rsquos easier to take care of the recruitment process because when I am interviewing someone I know exactly what is it they do.&rdquo On the flip side, not having a background in HR can sometimes prove a challenge. &ldquoFor me, personally, what&rsquos been challenging is to earn credibility without the formal education system of HR, and still being able to achieve the results that we are achieving today,&rdquo says Raja.
Her instincts and people skills seem to stand her in good stead. &ldquoOnce, we had to let someone go because of performance issues, but the employee was genuinely a nice person and the letting go was done very gracefully&hellip it&rsquos been a year-and-a-half now, but the person is still in touch and reaches out to me to discuss issues. So it&rsquos about building great relationships.&rdquo
First Published: May 08, 2019, 11:35
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