Wedding Wows
Marriages are made in heaven; receptions are longer down to earth
I
t’s wedding season, and the sounds of cash registers are drowning out the shehnais. The Rs. 20,000 crore wedding market is set to make up for last year’s 20-25 percent fall in revenue. The upper end of the market (Rs. 5,000 crore) has upped its spending by 15 percent this wedding season.
And, thanks to a fortuitous alignment of the stars (seriously; there are fewer auspicious dates available for Hindu couples), decorators, photographers and wedding planners are in huge demand and are, naturally, raising their prices.
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Image: Minal Shetty
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Venues? From the traditional hotspots, Kerala has dropped in popularity, and Goa and Rajasthan are seeing an increase in demand.
This article appeared in Forbes India Magazine of 23 October, 2009
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