The Economics Behind Ganesh Chaturthi
Although the average cost of idols has gone up, Sale of idols this year has seen a sharper
anesh Chaturthi marks the beginning of a long season of celebrations. And this year seems to have begun on a buoyant note.
Sale of idols this year has seen a sharper rise when compared to the past few years. The sale of large idols—more than 6 feet high—is up by 16 percent. Last year had seen an increase of 5 percent, while in the year before it had increased by 10 percent.
And although the average cost of idols has gone up—because of more expensive raw materials—it has not deterred neighbourhood organisations from celebrations.
The price of various raw materials—like plaster of paris and paint—has increased by 8 to 10 percent, pushing up the price of idols by 10 to 15 percent.
This article appeared in Forbes India Magazine of 12 October, 2012
Keywords:
Ganesh Chaturthi,
Sale of idols
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Bharat Bhagnani October 11, 2012
The format of the article (F-Index) is such that it allows only a single stream of thought to go through, given the space allotted to it). We shall definitely look at doing much more in the future on this.
Dhiren Panchal October 3, 2012
As compared to the title, which talks a lot, the content is not enough.
