Multiplex Spends in Metros
Movie ticket prices themselves may not have gone up by much over the last couple of years but F&B prices are multiplexes have jumped
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We checked the rates of tickets, food and beverages at three different multiplex chains in Delhi, Mumbai and Bangalore to get an idea of what a movie-viewing experience on a weekend costs a family of four.
In Mumbai, such a family dishes out an average of Rs 400 more for tickets, a tub of popcorn, a bottle of fizzy cola, and a plate of samosa, as compared to what it did in 2011.
Delhi, too, has seen a hike, although a smaller one. A similar evening for a family costs Rs 160 more now.
The Bangalore multiplex chain, however, said that not only have its prices not increased in the past couple of years, but it has improved its range of food and beverages.
n evening at the movies is not what it used to be. Like most other commodities, prices of multiplex tickets have inched up in the past year or two, along with that of the food and beverages on offer. There are differences, however, across cities and multiplex chains.
In Mumbai, such a family dishes out an average of Rs 400 more for tickets, a tub of popcorn, a bottle of fizzy cola, and a plate of samosa, as compared to what it did in 2011.
Delhi, too, has seen a hike, although a smaller one. A similar evening for a family costs Rs 160 more now.
The Bangalore multiplex chain, however, said that not only have its prices not increased in the past couple of years, but it has improved its range of food and beverages.
This article appeared in Forbes India Magazine of 08 March, 2013
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Saumil Gandhi February 28, 2013
Even though downloading becomes very cheap and ticket rates in multiplexes keep rising exponentially, you surely won't stop going to Mutiplexes as viewing a movie in a multiplex is far enriching experience than viewing it on a compuer or television. Moreover you have take your girlfriend/spouse to a multiplex and can't replace it by downloaded movies. In short we have to bear the cost.
Arijit February 26, 2013
With ticket prices going up and broadband prices going down, movie downloading will only get more widespread.
Ashok Pai February 26, 2013
rising prices should be countered by less spending at these multiplexes. nodding to their every increase will only embolden the multiplexes to increase their prices. make them earn it.
