Illustration: Hemal Sheth
(This story appears in the 10 September, 2010 issue of Forbes India. To visit our Archives, click here.)
While it is understandable that no discounts are on offer due to demand, why don't the manufacturers use this to improve quality. Tatas and M&M can grow from rickety vehicles to good ones while Maruti for a change can make the interiors look different from black.
on Sep 9, 2010