Since May 8 this year, a curious new bird has been flying on Indian skies. Maverick businessman Naresh Goyal has sprung a surprise by launching a new low-fare flying service, Jet Airways Konnect, by taking away half the number of flights from his flagship brand, Jet Airways. And he has done something normally unthinkable — he has ripped out the business class and replaced it with economy class seats. Then, in a complete break with his business philosophy, he made Jet Konnect a low-cost carrier (LCC), setting prices that compete with the likes of SpiceJet and Indigo.
- Disconnect with J Class, Forbes India, June 2009
Airline-within-airline Is Not The Only Option Left
(This story appears in the 16 December, 2011 issue of Forbes India. To visit our Archives, click here.)
There is no diff between FCC or LCC with both offering plastic smiles and cold food (some times complimentary !!! ) . The major differntiator among airlines is the on time arrival / departures and best rates. Increasing fares to improve profitability sounds less convincing as more the fare, the less people would opt fot it.
on Dec 16, 2011