Expect high adrenaline, heart thumping excitement, lots of it. Quite a lot of it manufactured by automakers in a desperate bid to forget a bad year. The current economic climate may be gloomy, but car companies are preparing to go all out to make you believe that you need a vehicle in 2012. So what do they have up their sleeve?
1. Big is beautiful: Don’t bank on too many new car launches though. Expect in the multi-purpose vehicle (MPV) segment. That’s the space quite a few auto makers are going after. It is a pretty nascent category where a single company, Mahindra & Mahindra (M&M) has been ruling the roost for decades now. And Indians don’t particularly hate big cars. As long as they are value for money and economical on the pocket.
Thanks....Good job.....life will be easier nw at the expo!
on Jan 2, 2012