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Craft beer’s relationship with the US indie music scene, and the parallels between them, are long and strong. Indie music of the early 1990s was considered to be music made for the sake of music and not sales. However, as indie albums began to have soaring sales— The Offspring's Smash (1994), for instance, sold 12 million copies—major labels tried to catch up, either with misguided marketing plans or just buying out indie labels. Similarly, in the early 1980s, when there were only about 50 craft breweries in the US, a revival was followed by Big Beer—comprising the Big Three (Anheuser-Busch, Miller and Coors)—buying up craft breweries.
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Dogfish head, a craft brewery in Delaware, US, announced a collaboration ale—Dragons & YumYums—with US indie rock darlings The Flaming Lips, slated for release in Spring 2018. In India, an example of indie music’s association with craft beer is musician-singer Raghu Dixit, along with Gaurav Vaz, guitarist for The Raghu Dixit Project, investing in Geist, started in Bengaluru by Narayan Manepally, Paul Chowdhury and Mohan Alapatt in 2008.
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Grand Rapids in the state of Michigan have earned it the title of ‘Beer City’ because of its vibrant craft beer industry that produces small and balanced batches. Along the city’s Beer City Ale Trail there are 60 breweries, while the local calendar is filled with beer festivals, events and promotions. You can take a pick from among the Great Lakes Pub Cruiser, the Grand Rapids Motor City Brew Tour from Detroit, or a GR Hopper Pass.
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